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    Investment Products

    STOCKS AND ETFS

    The stock market is where you can buy, sell, and trade stocks any business day. It's also called a stock exchange, and works like an auction where investors buy and sell shares of stocks. Stocks allow you to own a share of a public corporation. Stock prices usually reflect investors' opinions of what the company's earnings will be. Investors who think the company will do well bid the price up, while those who believe it will do poorly bid the price down. Sellers try to get as much as possible for each share, hopefully making much more than what they paid for it. Buyers try to get the lowest price so that they can sell it for a profit later.

    Investment Strategies

    Broker Investing

    The quickest and least expensive (although time-consuming to research) is to buy stocks online. Online or “discount” brokers like racomlimited.com might not charge a fee, or charge fees only for certain types of orders.

    Index Fund

    Instead of buying individual stocks, you could buy them as part of an index fund or mutual fund.

    Key Benefits of Stocks & ETFs Investment
    As the economy grows, so do corporate earnings. That's because economic growth creates jobs, which creates income, which creates sales. The fatter the paycheck, the greater the boost to consumer demand, which drives more revenues into companies' cash registers. It helps to understand the phases of the business cycle—expansion, peak, contraction, and trough.
    Historically, stocks have averaged an annualized return of 10%. That's better than the average annualized inflation rate of 2.9%. It does mean you must have a longer time horizon. That way, you can buy and hold even if the value temporarily drops.
    The stock market makes it easy to buy shares of companies. You can purchase them through a broker, a financial planner, or online. Once you've set up an account, you can buy stocks in minutes. Some online brokers such as Robinhood let you buy and sell stocks commission-free.